Home Loan Information Home Loan Information From A Former Industry Insider

How To Get Referrals From A Busy Mortgage Broker

Part diatribe, part expose and all fact:

Many mortgage brokerages do their own advertising and have their own referral base. My Novation Mortgage has a huge client base and spends heartily for on air, print and web advertising. Our phone rings off the hook. No joke. Our average originator turns roughly 50 applications per month. Of those 50 approximately 25 are new callers who have not yet found a home. Of the 25 who have not yet located a property approximately 10 have not yet engaged the services of a real estate professional.

Now let me tell you a story about a not new agent to whom I sent a referral several months ago. We will call her “Faye”. Faye was so excited and pleased to have this opportunity to work with me and just knew she could find the buyer the exact home they were looking for.

Hard Money Basics – What, When, Why, and Where?

One of the more frequently asked questions from new investors and real estate agents is, “What is hard money?” The answer is much less mysterious than when and why to use hard money. Hard simply means it is tied to a “hard” asset such as real estate, gold, silver, etc. For our purposes it will be tied to … real estate.

Hard money, since it is tied to real estate and not so much the borrower, is generally loaned at a lower LTV (Loan To Value) than conventional funding but does not place as much weight on the borrower’s strengths. It is not generally true, however, that “just anyone” can get a hard money loan.

Acronyms That Work #11: The 4D Method

Do not start looking for acronyms 1 through 11 here on ActiveRain just yet. This is acronym #11 from my staff sales meetings in 2006. It just ocurred to me today that a wider audience may also benefit from or add to the power of acronyms and power phrases we use regularly around my office. So please do so! I love hearing from you fellow Rainers.

What makes acronyms so powerful is that, when they are accurate and not just cute, they help you remember a process or a pattern which has led others or yourself to previous success. Power phrases we find are more for getting yourself excited or getting your prospects on board where the acronyms we use are generally for remembering processes.

Cold and Dreary Sales Days : Spice it UP!

It’s in the high 60′s here in north Georgia today. The sun is bright and the sky is blue. Better than that most homes are clean and decorated for the Holidays. What a great sales opportunity it would be today. But the Ice Man Cometh.

My beautiful wife, Myra, is from Alaska. When we first met she was living in Tampa, Florida. Before we married and she knew she would be living in Georgia she asked, “Does it ever get cold there?”

Ten Effective Ways To Kill Any Deal

Often my writings include inverted viewpoints and inverse thinking to prove the positive side of the same issue. Normally motivational speakers and authors present facts from the positive side. In doing so repetitively and with great frequency some readers may have become numb to the power phrases heard regularly. So here is a bit of inverted thinking from the opposite side of sales motivation. While I am a lover of “do’s” I am also guilty of “do not’s”.

Holiday Marketing -or- Fish In A Barrel

Christmas is coming, the goose is getting fat. Please to put a penny in the old man’s hat.

Or put another lead in your pipeline. I know I will!

I wish someone had shared this information with me back in the 70′s. Instead, I learned it on my own in the 90′s. Now it’s my gift to you if you don’t already know …